Travelling to Naoussa? Book a private transfer with a verified Greek driver. Naoussa (Νάουσα) in the Imathia region of central Macedonia is the heart of Greek Xinomavro wine country. About 18,000 people, set on a hillside terrace beneath Mount Vermio with vineyards stretching across the lower slopes — the climate and granite-clay soils produce some of Greece's most ageworthy red wines.
The town itself is calm and small-scale. Local mansions, the Genitsaroi-and-Boules carnival tradition (one of the most distinctive in Greece, with bell-clad dancers in the streets at Carnival weekend), and the Agios Nikolaos park on the eastern edge with a lakeside cafe scene. But the real draw is the wineries — about a dozen serious producers within 20 minutes' drive of the town centre, several open for tastings with advance booking (Kir-Yianni, Boutari, Foundi, Diamantakos, Domaine Karydas).
From Thessaloniki, Naoussa is a 1h 20m drive via the A2 motorway, 90 km. From Thessaloniki Airport (SKG) it's 1h 30m. Sedan transfer from SKG runs €100–€140.
Most-booked Luxi transfers in Naoussa: SKG → Naoussa wine-country day-trips (typically with the driver waiting at 2–3 wineries, lunch in the town centre — total €280–€340 round-trip), Vergina + Naoussa combined day-trips (the royal tombs are 30 minutes east), and one-way transfers for travellers on multi-day northern Greece tours.
For onward travel, Naoussa fits naturally into a Macedonia wine-and-culture loop combining Vergina, Edessa waterfalls, the Loutra Pozar thermal baths and the Prespa Lakes — typically 3–4 nights based in Thessaloniki or split between Edessa and Naoussa.